Beyond the Hype: Where Retailers Are Seeing Real Results from AI and Technology

Michael Tutek is the founder and CEO of preezie and an expert in AI and eCommerce. His mission to bring the in-store shopping experience online started when he was 14, working at The Good Guys. In 2024, Michael began working with Microsoft to build one of the world’s most advanced AI shopping assistants. In 2025, he launched the technology, which now powers over 40 brands, including JB Hi-Fi, Puma, Arc’teryx, L’Occitane and STIHL. Retailers using the platform are seeing 5 – 10% increases in revenue while gaining powerful insights from real customer shopping conversations.

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